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Complete food – what exactly is it?

18.08.2020
Hello You!
 
As you can see from the title, today is about a very important topic: Complete food! Something like this is quickly written on the label. But the question of what that actually means is intriguing, isn't it? What does a food have to be able to do if it is to be a ”complete” food? And: Is it possible for you as a customer to check whether a food meets these requirements? Let's get into it...

"Complete food" is just a word at first

A complete food is defined in such a way that your dogs or cats get all the nutrients, i.e. amino and fatty acids, vitamins, minerals, etc., wiht feeding this food. For example, if you were to feed your cat exclusively one variety that gives all the necessary nutrients and energy – that would be a complete food!
 
 
Every feed that does not meet this requirement on the other hand, is a supplement feed. It must therefore be supplemented with other feed (especially mineral feed) or can also be taken as a supplement to another food. However, on its own, a supplement food is not enough to feed your dogs and cats completely.
 
 
Why is it important to deal with this? Because when you buy a dog food or a cat food, you basically assume that it contains all the nutrients your animals need, right? Basically, you assume that you buy a allinding when you buy a food. At least that's what we hear again and again in conversations with you or get told concretely. But that there are differences here, that the feeds meet different requirements or do not meet, that's what this blog post is about...  
 

What do dogs and cats actually need to stay healthy?

Nutrient and energy requirements of dogs and cats

Every living being has a very specific need for nutrients, so it needs a certain amount of amino acids, trace elements, vitamins, etc. This need varies between animal species more or less strong. For example, a cat needs more proteins than a dog because firstly, it has more muscle mass relative to body weight (and therefore needs more amino acids to repair damage there, for example) and secondly, it also obtains energy from proteins, where these are consumed (which is a peculiarity in cats and a characteristic of a "pure carnivore"). A food for cats is therefore not optimal for dogs. And vice versa.

Scientifically determined demand figures

Dogs and cats need different nutrients. And these in certain quantities. For most of the nutrients in dogs, there are demand figures. For the most important nutrients, and some others, in the cat too. These demand figures are precise number values that have been determined over the years for the individual animal species, i.e. it is known, for example, how much calcium a dog needs and how much taurine a cat needs, to stay healthy. These demand figures have been determined scientifically and are not conceptions, opinions, views etc. There are several organizations that publish such demand figures. Basically, however these differ only slightly. There are also always doctorial works on various nutrients in which concrete statements are made.

It is easy, isn't it? Just everything that is important...

What do the ingredients provide

Now we know what the animals need, and now you just have to know how much nutrients are in the ingredients used. Here, one knows relatively well (through analysis) as far as averages are concerned. How much protein, fat, etc. a single piece of meat contains. However, it cannot be said exactly and is rather an estimate. Therefore, even a very well put together food – for example in a feed test – can sometimes have slightly too low or too high nutrient contents. Such tests are always just a snapshot and it's not so tragic when the nutritional values in a dose or a bag differ slightly – as long as it all moves within a certain framework and as long as this variance is not due to a suboptimal conception of the food recipe is!
 
However, a good feed contains as many nutrients as possible from the natural raw materials and only as much additives as necessary. This is the difference to a inferior feed, which mainly contains low standard, raw materials and most nutrients must therefore be added. So additives are rather bad? No! Exactly the opposite is true! Additives are necessary and important in a complete feed.

THERE IS NO COMPLETE FOOD WITHOUT ADDITIVES!

I have just made a video on this topic " additives in feed", in which I explain exactly why additives are important and why. Please check out this video if you are interested. Then you see more clearly and can discuss factually correctly when half-knowledge or dogmas circulate again...
 
 

Complete food – that has to go in

A complete-feed must therefore be compiled in such a way that the determination for the nutrients of the respective animal species or e.g. age group are achieved by the contained raw materials. These nutrients are specifically:
 
  • Proteins (from amino acids)
  • Fats (i.e. fatty acids)
  • carbohydrates (multiple and single sugars)
  • fiber (indigestible components, mostly carbohydrates)
  • mineral substances (e.g. calcium, phosphorus, iodine, etc.)
  • vitamins (different substances that are all vital)
  • and energy (this is not a nutrient, but a property of nutrients).
 
A good feed contains raw materials in good quality that provide as many of these "needed nutrients as possible. All nutrients (as explained in the video above) in the raw materials either
  1. are contained only in uncertain amounts or are subject to strong fluctuations,
  2. are known to be destroyed or inactivated during the manufacturing process
  3. or those lost during storage
  4. must complete feed as additives.  
 
This addition is not to comply with legal requirements, but so that the actual needs of your animals are covered! An overdose with the added nutrients will NOT occur because:
  1. Many added nutrients are water-soluble, i.e. if there is too much of it in the body, they are simply excreted in the urine.
  2. The nutrients are not absorbed in the intestine when there is enough in the body.
  3. Overdoses are only achieved from a multiple of the recommended required amounts (whereas underdoses very quickly cause actual problems).
So don't let yourself be worried and don't make a "weird gut feeling" into additives. With "too much" the body can do something, but with "too little" it cannot. The risk of a supply of nutrients is – if no additives are used – much higher and more real than an "overdose" if additives are present in recommended amounts in the feed. Then it goes to zero. The scary stories about it lack any scientific basis. Be responsible pet owners, decide on the basis of facts.
 

The list was not quite complete...

What is still missing? Water! This is the most important nutrient for all living things on this planet. Without water, all other nutrients are useless. But: sufficient water does NOT have to contain a complete food, because we all (whether dog, human and with restrictions also the cat) have a strong recoupling mechanism if there is too little water in the organism: Thirst! If water is missing, then we drink. Why did I say "with restrictions" in the cat? Cats are animals that originally come from very warm countries. Water (due to rain, from lakes and streams, etc.) is in short supply there. On the one hand, they use their water balance very sparingly (the organism generally works with lower water contents), on the other hand, they tend not to drink water, but to absorb it via food, e.g. through meat that contains more than 2/3 moisture. Therefore, the regulation mechanism "thirst" does not work so reliably here. This is also the reason why cats that are fed predominantly or exclusively with dry food are more likely to have problems with the kidneys at an advanced age. But this is again a separate topic for the blog here...

This is NOT important for a complete food (examples)

  • which a food tastes a few test eaters and is well tolerated by them

An example: A butter bun with chives tastes good to many people. Still, it doesn't contain by far all the nutrients people need to stay healthy. It is therefore not a "complete food". No matter how delicious it tastes, no matter if you don't get diarrhea from it or you do. The statements "tastes" and "well tolerated" are therefore completely unsuitable for the assessment of a complete feed. Why this example? Because the internet is full of "food tests" that focus on exactly these points! However, these say almost nothing about the quality of the raw materials of a feed (i.e. whether a feed is of high quality) and absolutely nothing about its nutritional physiological quality (i.e. whether all nutrients are in it). So what is the point of such "tests"? What does a recommendation bring to the reader, except a false security? Clearly, in the end, a food must also taste good to my dog. This point is elementary. But only at the end. Then, when all other parameters are secured.

  • which the composition sounds high-quality to humans or not

Food is made for animals, but bought by humans. That can be a problem! Behind every ingredient that we do not know or that sounds "weird", we immediately suspect lies and fraud. Of course, it's good to be vigilant, but this focus on composition has also led some manufacturers to hire "declaration densers." These also alienate things that have no benefit for your animals into terms on which you then make your purchase decision dependent. For example, if you buy a canned food because it contains "meat broth", you have literally let yourself be led to believe that not everyone cooks with "water"...

  • which certain raw materials are in it or not ("with this and that meat", "without grain")

"And it has to be grain-free, of course." This is a phrase that can often be heard when people inquire about a suitable animal feed. Why grain-free? I wrote another blog post about this: "Grain-free food can also be shit". Stay alert and look behind the scenes. It does not primarily depend on the raw materials, but on the nutrients contained in these raw materials. Yes, the ingredients should be of high quality. But whether the amino acids come from lamb or beef or the fatty acids from sunflower or salmon oil is not so crucial – at least if your animals are healthy (and do not suffer from allergies, for example).
 

Complete food: Conclusion

Making a good complete feed goes like this: 1. know the needs figures of the animals, 2. bring as many nutrients as possible into feed with the raw materials of a feed to cover this need, 3. know how production and storage affect the nutrient content in the raw materials, 4. compensate for nutrient losses and fluctuations due to additives.
 
Important info (again for repetition): It is often the case that very high-quality feed, whose nutrient content comes as much as possible from the raw materials, tend to show fluctuations in the nutrient contents (and can then also perform "worse" in a snapshot such as a feed test), as such food that receives a lot of nutrients from the outset only from additives! This is because as a manufacturer you can only use the average values of the nutrients present in the raw materials (because not every single piece of meat can be analyzed).
 
However, this does not mean that it is okay to design a food not as needed as long as you only use high-quality ingredients! A complete feed that contains inferior raw materials and nutrients mostly as additives is not a good feed. But also not a good complete food is one that uses high levels of raw materials, but conceptually contains not sufficient nutrients.  
 
So. It took a long time, but the topic is worth it. I hope that you can take something from the article here. The animal food market is overloaded with fairy tales and legends, misjudgments and half-knowledge, emotional opinions and manipulative statements. Let's bring in some clarity here. Just because everyone can say something today doesn't mean that everyone has something to say. Some beautiful history is sometimes not much more: a story. And we shouldn't make the feeding of our pets dependent on this, right?
 
Your veterinarian Dr. Gregor Berg
 
By the way, you can find all information about our dog and cat food here. :-)
Dry food
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Privacy policy as of December 16, 2021

 

Foreword

 

Dear animal lovers, dear visitors of our website with online shop www.dr-berg-tiernahrung.de.

 

The protection of your personal data and your privacy is of particular concern to us. We observe the provisions of German data protection law. Before we explain to you in detail and legally correct which data we store from visitors to our pages and how we handle this data, we would like to say a few words to you directly and comprehensibly:

 

We make animal feed and would like to advise you in the best possible way and support you in all decisions that concern the optimal feeding of your animals. All data that we collect serves for us only the purpose of improving our service for you and optimizing our work and thus the benefit for you. What we are fundamentally NOT interested in and for which we will therefore NEVER use your data is:

  • selling things that you don't need or that aren't suitable for your animals
  • try to find out something about yourself personally that you don't want to tell us voluntarily, e.g. in a phone call
  • things which you tell us in confidence, especially because of our position as a veterinarian, to share with others – except after prior consultation with you, e.g. with colleagues, in order to be able to give you even better advice
  • use personal data for purposes other than those for which you have given it to us

For us you are not a data collection, for us you are people, i.e. animal lovers and customers with whom we are in contact and with whom we want to deal with trust and consideration. This applies in particular to your data. Of course, we need some personal information from you, such as your address and name, so that we can send you your food home. But we don't do anything with it that serves purposes other than those for whom this information is obviously intended.

 

If you have any questions about this, please feel free to contact us at any time at info@dr-berg-tiernahrung.de or +41-9944-3076142.

 

Stay healthy with your animals.

 

Welcome,

Your Dr. Gregor Berg and the team of Dr. Berg Pet Food

 

 

Privacy Policy

 

Controller for data processing is:

Dr. Gregor Berg

Sudetenstraße 9

93413 Cham

Germany

info@dr-berg-tiernahrung.de

phone: +49 (0) 9971 898 42 13

 

We appreciate your interest in our online shop. The protection of your privacy is very important to us. Below we inform you in detail about the handling of your data.

 

 

1.  Access data and hosting

 

You can visit our websites without providing any personal information. Each time a website is accessed, the web server only automatically stores a so-called server log file, which contains, for example, the name of the requested file, your IP address, date and time of retrieval, amount of data transferred and the requesting provider (access data) and documents the retrieval. This access data is evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our offer. This serves to safeguard our legitimate interests, which predominate in the context of a balancing of interests, in a correct presentation of our offer in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. All access data will be deleted no later than seven days after the end of your site visit.

 

Hosting

 

The services for hosting and displaying the website are partly provided by our service providers as part of processing on our behalf. Unless otherwise explained in this privacy policy, all access data and all data collected in the forms provided for this purpose on this website will be processed on its servers. If you have any questions about our service providers and the basis of our cooperation with them, please contact the contact option described in this privacy policy.

 

 

2. Data processing for contract processing and contact

 

2.1 Data processing for contract processing

 

For the purpose of contract processing in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR, we collect personal data if you voluntarily provide it to us as part of your order. Mandatory fields are marked as such, as in these cases we need the data for the execution of the contract and we cannot ship the order without their indication. Which data is collected can be seen from the respective input forms.

Further information on the processing of your data, in particular on the transfer to our service providers for the purpose of order, payment and shipping processing, can be found in the following sections of this data protection declaration. After completion of the contract, your data will be restricted for further processing and deleted after expiry of the tax and commercial retention periods in accordance with Art. 6 para. 1 sentence 1 lit. c GDPR, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.

 

2.2  Customer account

 

We collect personal data if you voluntarily provide it to us when opening a customer account. Mandatory fields are marked as such, as in these cases we require the data to open the customer account and you cannot complete the account opening without providing it. Which data is collected can be seen from the respective input forms. We use the data provided by you for contract processing and processing of your inquiries in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR. The deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described in this data protection declaration or via a function provided for this purpose in the customer account. After deletion of your customer account, your data will be deleted, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.

 

2.3  Contact

 

In the context of customer communication, we collect personal data to process your inquiries in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR, if you voluntarily provide it to us when you contact us (e.g. via contact form or e-mail). Mandatory fields are marked as such, as in these cases we require the data to process your contact. Which data is collected can be seen from the respective input forms. After complete processing of your request, your data will be deleted, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.

 

 

3. Data processing for the purpose of shipping processing

 

To fulfil the contract in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR, we pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.

 

the relevant applies to the transfer of data to our manufacturers or wholesalers in cases where they take over the dispatch for us (drop shipment). These are considered shipping service providers within the meaning of this data protection declaration.

 

transfer of data to shipping service providers for the purpose of shipping announcement

 

If you have given us your express consent to do so during or after your order, we will pass on your e-mail address and telephone number to the selected shipping service provider in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR so that they can contact you before delivery for the purpose of delivery announcement or coordination.

The consent can be revoked at any time by sending a message to the contact option described in this data protection declaration or directly to the shipping service provider at the contact address listed below. After revocation, we will delete your data provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.

 

DHL Paket GmbH

Sträßchensweg 10

53113 Bonn

Germany

 

United Parcel Service Deutschland S.à r.l. & Co. OHG

Görlitzer Straße 1

41460 Neuss

Germany

 

 

4. Data processing for payment processing

 

When processing payments in our online shop, we work together with these partners: technical service providers, credit institutions, payment service providers.

 

4.1 Data processing for transaction processing

 

Depending on the selected payment method, we pass on the data necessary for the processing of the payment transaction to our technical service providers who work for us in the context of order processing, or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary for the processing of the payment. This serves the fulfilment of the contract in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR. In some cases, the payment service providers collect the data required for the processing of the payment themselves, e.g. on their own website or via a technical integration in the ordering process. In this respect, the data protection declaration of the respective payment service provider applies.

If you have any questions about our partners for payment processing and the basis of our cooperation with them, please contact the contact option described in this privacy policy.

 

4.2 Data processing for the purpose of fraud prevention and the optimization of our payment processes

 

If necessary, we may provide our service providers with further data that they use together with the data necessary for the processing of the payment as our processors for the purpose of fraud prevention and the optimization of our payment processes (e.g. invoicing, processing of disputed payments, accounting support). In accordance with Art. 6 para. 1 sentence 1 lit. f GDPR, this serves to safeguard our legitimate interests in our protection against fraud or in efficient payment management, which prevail in the context of a balancing of interests.

 

4.3  Involvement of debt collection service providers

 

We pass on your data to a commissioned debt collection service provider (AGENDA Inkassobüro GmbH, Troppauer Straße 10, 83395 Freilassing, Germany) if our payment claim has not been settled despite a previous reminder. In this case, the claim will be collected directly by the collection service provider. This serves the fulfilment of the contract in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR as well as the protection of our legitimate interests, which prevail in the context of a balancing of interests, in an effective assertion or enforcement of our payment claim in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.

 

 

5.  Advertising by e-mail, post

 

5.1 E-mail newsletter with registration and newsletter tracking 
 

If you subscribe to our newsletter, we use the data required for this or separately provided by you to regularly send you our e-mail newsletter on the basis of your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR. You can unsubscribe from the newsletter at any time and can be done either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your e-mail address from the recipient list, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.

 

We would like to point out that we evaluate your user behavior when sending the newsletter. For this purpose, we also analyze your handling of our newsletter by measuring, storing and evaluating open rates and click rates for the purpose of designing future newsletter campaigns ("newsletter tracking").

 

For this evaluation, the e-mails sent contain one-pixel technologies (e.g. so-called web beacons, tracking pixels), which are stored on our website. For the evaluations, we link in particular the following "newsletter data"

 

  • the page from which the page was requested (so-called referrer URL),
  • the date and time of the call,
  • the description of the type of web browser used,
  • the IP address of the requesting computer,
  • the e-mail address,
  • the date and time of registration and confirmation

 

and the one-pixel technologies with your e-mail address or IP address and, if applicable, an individual ID. Links contained in the newsletter may also contain this ID.

 

If you do not want newsletter tracking, it is possible to unsubscribe from the newsletter at any time - as described above.

 

The information is stored as long as you have subscribed to the newsletter.

 

5.2  Postal advertising and your right to object

 

In addition, we reserve the right to use your first and last name as well as your postal address for our own advertising purposes, e.g. to send interesting offers and information about our products by post. This serves to safeguard our legitimate interests, which predominate in the context of a balancing of interests, in an advertising approach to our customers in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. You can object to the storage and use of your data for these purposes at any time by sending a message to the contact option described in this data protection declaration. The advertising mailings are provided as part of processing on our behalf by a service provider to whom we pass on your data for this purpose.

 

 

6. Cookies and other technologies 

 

General Information

 

In order to make your visit to our website attractive and to enable the use of certain functions, we use technologies on various pages, including so-called cookies. Cookies are small text files that are automatically stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your device and enable us to recognize your browser on your next visit (persistent cookies).

We use such technologies that are absolutely necessary for the use of certain functions of our website (e.g. shopping cart function). These technologies collect and process IP address, time of visit, device and browser information as well as information about your use of our website (e.g. information on the content of the shopping cart). As part of a balancing of interests, this serves overriding legitimate interests in an optimized presentation of our offer in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.

 

In addition, we use technologies to comply with the legal obligations to which we are subject (e.g. to be able to prove consent to the processing of your personal data) as well as for web analysis and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this data protection declaration.

 

The cookie settings for your browser can be found under the following links: Microsoft Edge™ [https://support.microsoft.com/de-de/help/4027947/microsoft-edge-delete-cookies] / Safari™ [https://support.apple.com/de-de/guide/safari/sfri11471/12.0/mac/10.14] / Chrome™ [https://support.google.com/chrome/answer/95647?hl=de&hlrm=en] / Firefox™ [https://support.mozilla.org/de/products/firefox/protect-your-privacy/cookies] / Opera™ [https://help.opera.com/de/latest/web-preferences/#cookies]

 

If you have consented to the use of the technologies in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, you can revoke your consent at any time by sending a message to the contact option described in the data protection declaration.

 

 

7.  Use of cookies and other technologies for web analysis and advertising purposes

 

If you have given your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, we use the following cookies and other third-party technologies on our website. After the end of the purpose and the end of the use of the respective technology by us, the data collected in this context will be deleted. You can revoke your consent at any time with effect for the future. Further information on your revocation options can be found in the section "Cookies and other technologies". Further information, including the basis of our cooperation with the individual providers, can be found in the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please contact the contact option described in this data protection declaration.

 

7.1  Use of Google services for web analysis and advertising purposes

 

We use the following technologies of Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google technologies about your use of our website is usually transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. For the USA, there is no adequacy decision by the European Commission. Our cooperation with them is based on standard data protection clauses of the European Commission.  If your IP address is collected via Google technologies, it will be shortened before it is stored on Google's servers by activating IP anonymization. Only in exceptional cases will the full IP address be transmitted to a Google server and shortened there. Unless otherwise stated for the individual technologies, data processing takes place on the basis of an agreement concluded for the respective technology between joint controllers in accordance with Art. 26 GDPR. Further information about data processing by Google can be found in Google's privacy policy [https://policies.google.com/privacy?hl=de].

 

Google Analytics

For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information as well as information about your use of our website), from which user profiles are created using pseudonyms. Cookies may be used for this purpose. Your IP address will not be merged with other Google data. The data processing takes place on the basis of an agreement on order processing by Google. For the purpose of optimizing the marketing of our website, we have activated the data sharing settings for "Google products and services". This allows Google to access the data collected and processed by Google Analytics and then use it to improve Google services. The data release to Google within the scope of these data sharing settings takes place on the basis of an additional agreement between controllers. We have no influence on the subsequent data processing by Google.

 

To create and carry out tests, we also use the extension function of Google Analytics Google Optimize. For the purpose of optimizing the marketing of our website, we use the so-called user ID function. With the help of this function, we can assign a unique, permanent ID to your interaction data of one or more sessions on our online presences and thus analyze your user behavior across devices and sessions. For web analysis, the extension function of Google Analytics Google Signals enables so-called "cross-device tracking". If your Internet-enabled devices are linked to your Google Account and you have activated the setting "personalized advertising" in your Google Account, Google can create reports on your usage behavior (in particular the cross-device user numbers), even if you change your device. A processing of personal data by us does not take place in this respect, we only receive statistics created on the basis of Google Signals. For web analysis and advertising purposes, the extension function of Google Analytics enables the so-called DoubleClick cookie to recognize your browser when visiting other websites. Google will use this information to compile reports on website activity and to provide other services related to website use.

 

Google Adsense

Our website markets space for third-party ads through Google AdSense. These ads are displayed in different places on this website. The so-called DoubleClick cookie enables the display of interest-based advertising through the collection and processing of data (IP address, time of visit, device and browser information as well as information about your use of our website) as well as the automatic assignment of a pseudonymous UserID, with the help of which the interests are determined on the basis of visits to this and other websites.

 

Google Ads

For advertising purposes in the Google search results as well as on the websites of third parties, the so-called Google Remarketing Cookie is set when you visit our website, which automatically enables interest-based advertising through the collection and processing of data (IP address, time of visit, device and browser information as well as information on your use of our website) and by means of a pseudonymous cookie ID and on the basis of the pages you visit. Any further data processing will only take place if you have activated the setting "personalized advertising" in your Google account. In this case, if you are logged in to Google during your visit to our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing.

 

For website analysis and event tracking, we use Google Ads Conversion Tracking to measure your subsequent usage behavior if you have reached our website via an advertisement from Google Ads. For this purpose, cookies may be used and data (IP address, time of visit, device and browser information as well as information on your use of our website based on events specified by us, such as visit to a website or newsletter registration) may be collected, from which user profiles are created using pseudonyms.

 

Google reCAPTCHA

For the purpose of protecting against misuse of our web forms and against spam by automated software (so-called bots), Google reCAPTCHA collects data (IP address, time of visit, browser information and information about your use of our website) and carries out an analysis of your use of our website by means of a so-called JavaScript and cookies. In addition, other cookies stored by Google services in your browser are evaluated. A reading or storage of personal data from the input fields of the respective form does not take place.

 

YouTube Video Plugin

For the integration of third-party content, data (IP address, time of visit, device and browser information) is collected via the YouTube Video Plugin in the extended data protection mode used by us, transmitted to Google and then processed by Google only if you play a video.

 

7.2  Use of Facebook services for web analysis and advertising purposes

 

Use of Facebook pixel

We use the Facebook Pixel within the framework of the technologies of Facebook Ireland Ltd [https://de-de.facebook.com/facebookdublin/]., 4 Grand Canal Square, Dublin 2, Ireland ("Facebook") as described below. With the Facebook Pixel, data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us, such as visit to a website or newsletter registration) are automatically collected and stored, from which user profiles are created using pseudonyms. As part of the so-called extended data comparison, information is also hashed and stored for comparison purposes with which individuals can be identified (e.g. names, e-mail addresses and telephone numbers). For this purpose, when you visit our website, the Facebook Pixel automatically sets a cookie that automatically enables your browser to be recognized when visiting other websites by means of a pseudonymous CookieID. Facebook will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website use, in particular personalized and group-based advertising.

The information about your use of our website automatically collected by the Facebook technologies is usually transmitted to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. For the USA, there is no adequacy decision by the European Commission. Insofar as the transfer of data to the USA is our responsibility, our cooperation is based on standard data protection clauses of the European Commission. Further information about data processing by Facebook can be found in Facebook's privacy policy [https://de-de.facebook.com/policy.php].

 

Facebook Analytics

As part of Facebook Analytics, statistics on visitor activity on our website are compiled from the data collected with the Facebook Pixel about your use of our website. The data processing takes place on the basis of an agreement on the order processing by Facebook. Your analysis serves the optimal presentation and marketing of our website.

 

Facebook Ads

We use Facebook Ads to promote this website on Facebook and other platforms. We determine the parameters of the respective advertising campaign. Facebook is responsible for the exact implementation, in particular the decision on the placement of the ads with individual users. Unless otherwise stated for the individual technologies, data processing is carried out on the basis of an agreement between joint controllers in accordance with Art. 26 GDPR. Joint responsibility is limited to the collection of data and its transmission to Facebook Ireland. The subsequent data processing by Facebook Ireland is not covered by this. Based on the statistics on visitor activity on our website compiled via Facebook Pixel, we operate group-based advertising on Facebook via Facebook Custom Audience by determining the characteristics of the respective target group. As part of the extended data comparison (see above) to determine the respective target group, Facebook acts as our processor. Based on the pseudonymous cookie ID set by the Facebook Pixel and the data collected about your usage behavior on our website, we operate personalized advertising via Facebook Pixel Remarketing. For web analysis and event tracking, we use Facebook Pixel Conversions to measure your subsequent usage behavior if you have reached our website via an advertisement from Facebook Ads. The data processing takes place on the basis of an agreement on order processing by Facebook.

 

 

8.  Social Media

 

8.1  Social plugins from Facebook, Instagram

 

On our website, social buttons from social networks are used. These are only integrated into the page as HTML links, so that when you visit our website, no connection to the servers of the respective provider is established. If you click on one of the buttons, the website of the respective social network opens in a new window of your browser There you can, for example, press the Like or Share button.

 

8.2  Our online presence on Facebook, Instagram, YouTube

 

If you have given your consent to this in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR to the respective social media operator, your data will be automatically collected and stored for market research and advertising purposes when you visit our online presences on the social media mentioned above, from which user profiles are created using pseudonyms. These can be used, for example, to place advertisements inside and outside the platforms that presumably correspond to your interests. As a rule, cookies are used for this purpose. The detailed information on the processing and use of the data by the respective social media operator as well as a contact option and your rights in this regard and setting options for the protection of your privacy, please refer to the data protection information of the providers linked below. If you still need help in this regard, you can contact us.

 

Facebook [https://www.facebook.com/about/privacy/]is an offer of Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland ("Facebook Ireland") The information automatically collected by Facebook Ireland about your use of our online presence on Facebook is usually sent to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. For the USA, there is no adequacy decision by the European Commission. Our cooperation with them is based on standard data protection clauses of the European Commission.  The data processing in the context of a visit to a Facebook fan page takes place on the basis of an agreement between joint controllers in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found here [https://www.facebook.com/legal/terms/information_about_page_insights_data].

 

Instagram [https://help.instagram.com/519522125107875] is an offer of Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland ("Facebook Ireland") The information automatically collected by Facebook Ireland about your use of our online presence on Instagram is usually sent to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. For the USA, there is no adequacy decision by the European Commission. Our cooperation with them is based on standard data protection clauses of the European Commission.  The data processing in the context of a visit to an Instagram fan page takes place on the basis of an agreement between joint controllers in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found here [https://www.facebook.com/legal/terms/information_about_page_insights_data].

 

YouTube [https://policies.google.com/privacy?hl=de] is an offer of Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google about your use of our online presence on YouTube is usually transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. For the USA, there is no adequacy decision by the European Commission. Our cooperation with them is based on standard data protection clauses of the European Commission. 

 

 

9. Sweepstakes

 

If you take part in a competition carried out by the person responsible, your first and last name and email address will be recorded. This data will be processed exclusively for the purpose of determining the prize/ drawing, as well as for communication and information purposes (prize notification). The data will not be passed on to third parties or processed for other purposes without your express consent.

 

 

10. Conditions of participation and privacy policy of Facebook competitions of Dr. Berg Tiernahrung GmbH

 

The Sweepstakes are not affiliated with Facebook and are in no way sponsored, endorsed or organized by Facebook. The recipient of the information provided by the participant is not Facebook, but only Dr. Berg Tiernahrung GmbH as the operator of the official Facebook page. Information about the promotion period of competitions can be found in the respective competition post on the official Dr. Berg Tiernahrung GmbH Facebook page. Participation in the competition is only possible under the conditions listed here. By participating in the competition, you expressly accept these conditions of participation. The organizer reserves the right to change, adapt or cancel the competition at any time without prior notice and without giving reasons.

 

Eligible

Natural persons residing in the EU are eligible to participate. Employees of Dr. Berg Tiernahrung GmbH and their relatives are excluded. Please refer to the respective competition post on the official Dr. Berg Tiernahrung GmbH Facebook page for participation. In addition to accepting these conditions of participation, participation in the competition requires that the name of the participant can be clearly assigned. In the event of a win, participation in the competition includes the consent to the naming of the name on the Dr. Berg Tiernahrung GmbH Facebook page. Dr. Berg Tiernahrung GmbH reserves the right to exclude participants from the competition without giving reasons in the event of suspected manipulation, unauthorized multiple participation or violation of these conditions of participation. By participating in the competition, the participant confirms his agreement with these conditions.

 

 

You can take the prize from the respective competition post on the official Dr. Berg Tiernahrung GmbH Facebook page. The prize is neither exchangeable nor transferable. The cash payment of the prize is excluded.

 

Success Determination

information on the respective prize determination can be found in the respective competition post on the official Dr. Berg Tiernahrung GmbH Facebook page. Unless otherwise stated, the winner will be determined after the end of the promotion. The winner will be announced by name on the Dr. Berg Tiernahrung GmbH Facebook page. By participating in the competition, the participant agrees to be named on the Dr. Berg Tiernahrung GmbH Facebook page in the event of a win. The winner will contact Dr. Berg Tiernahrung GmbH by PN to provide their address. Users who, for example, do not report to Dr. Berg Tiernahrung within 14 days lose the right to the prize. The winner is obliged to inform himself on the Dr. Berg Tiernahrung GmbH Facebook page about a possible win if he has made it impossible through his personal settings that he learns about his prize. Submissions that do not comply with the rules and conditions or arrive after the last possible date will not be considered. Incomprehensible or incomplete submissions will be rejected. Any decision of the Judge concerning the Competition shall be final and binding on each Entrant.

 

review Acceptance

Every winner has 14 days from the announcement of the winners to accept the prize. Acceptance takes place through the timely sending of the correct address data via the usual communication channels on Facebook (PN). There the complete address for accepting the prize must be provided. If the prize is not accepted in time, the claim to the prize expires without replacement. Should a profit come back due to incorrect address data or non-collection (in the case of storage by the deliverer), the claim to the prize expires without replacement. The prizes will be sent to the respective winners free of charge. The prizes will be sent within two weeks of the winner's successful acceptance of the prize. A collection of the prize at the business premises of Dr. Berg Tiernahrung GmbH is possible by arrangement.

 

Disclaimer

The organizer is not liable in any form for direct or indirect damages resulting from participation in the promotion or the unavailability of the Internet server, unless these are due to grossly negligent or intentional action for which the organizer is responsible.

 

exmunity clause

The contributions (images, links and texts) of the participants must not contain insults, false facts, competition, trademark or copyright infringements. Should third parties nevertheless assert claims due to infringement of their rights, the participant shall indemnify Dr. Berg Tiernahrung GmbH against all claims. By participating in the competition, each participant undertakes to personally stand up for any legal violations.

 

Privacy

Insofar as personal data of participants are collected within the framework of the campaign, these will be collected, processed and used by the organizer exclusively for the purpose of carrying out the action. The name of the winner can be permanently published on the Dr. Berg Tiernahrung GmbH Facebook page.

 

Exclusion of legal recourse

Course to legal recourse is excluded.

 

Other

If individual provisions of these Terms and Conditions of Participation are or become invalid, this shall not affect the legal validity of the remaining Conditions of Participation. They shall be replaced by an appropriate provision that most closely corresponds to the purpose of the invalid provisions. After the end of the competition, this data will be deleted.

 

 

11.  Contact options and your rights

 

11.1  Your rights

 

As a data subject, you have the following rights:

 

  • in accordance with Article 15 GDPR, the right to request information about your personal data processed by us to the extent specified therein;
  • in accordance with Article 16 GDPR, the right to demand the correction of incorrect or completion of your personal data stored by us without undue delay;
  • in accordance with Art. 17 GDPR, the right to request the deletion of your personal data stored by us, unless further processing
    • for the exercise of the right to freedom of expression and information
    • to comply with a legal obligation
    • for reasons of public interest or
    • is necessary for the establishment, exercise or defence of legal claims
  • in accordance with Article 18 GDPR, the right to demand the restriction of the processing of your personal data, insofar as
  • the accuracy of the data is disputed by you;
  • the processing is unlawful but you refuse to delete it;
  • we no longer need the data, but you need it to assert, exercise or defend legal claims or
  • You have objected to the processing pursuant to Article 21 GDPR;
  • in accordance with Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request the transmission to another controller;
  • in accordance with Article 77 GDPR, the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters.
 

right

 

Insofar as we process personal data as explained above in order to safeguard our legitimate interests that prevail in the context of a balancing of interests, you can object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If the processing is carried out for other purposes, you are only entitled to a right of objection if there are reasons arising from your particular situation. After exercising your right to object, we will no longer process your personal data for these purposes, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims. This does not apply if the processing is carried out for direct marketing purposes. Then we will no longer process your personal data for this purpose.

 

11.2  Contact options

 

For questions about the collection, processing or use of your personal data, for information, correction, restriction or deletion of data as well as revocation of granted consent or objection to a specific use of data, please contact us directly via the contact details in our imprint.

 

Privacy Policy created with the Trusted Shops [https://legal.trustedshops.com/] legal copywriter in cooperation with FÖHLISCH Rechtsanwälte [https://foehlisch.com].

 

 

We hope you enjoy shopping in our shop. If you have any questions or suggestions, please do not hesitate to contact us.

 

Cordially,

Your Dr. Gregor Berg and the team of Dr. Berg Pet Food

 
 

 
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Imprint

 

Registered Office:

Dr. Berg Tiernahrung GmbH
Sudetenstraße 9
DE-93413 Cham
 

Contact:

Phone: +49 (0) 9971 898 42 13
Fax: +49 (0) 9971 898 42 14
E-mail: info@dr-berg-tiernahrung.de
Web: www.dr-berg-tiernahrung.de
 

Trade Registry:

Amtsgericht Regensburg
HRB 14174
Authorised to represent: Dr. Gregor Berg (as Managing Director)
USt-ID: DE294391987
 

Responsible according to § 18 MStV:

Dr. Gregor Berg
Sudetenstraße 9
D-93413 Cham
 
The European Commission provides a platform for online dispute resolution (OS), which you can find here: https://ec.europa.eu/consumers/odr/. We are not obliged and unwilling to participate in a dispute resolution procedure before a consumer arbitration board. The imprint was created with rechtstexter.de.
 

TERMS OF USE

Limitation of liability:

The contents of this website are created with the greatest possible care. However, we assume no liability for the accuracy, completeness and timeliness of the content provided. Contributions marked by name reflect the opinion of the respective author and not always the opinion of Dr. Berg Tiernahrung. If you find faulty or problematic content on the website, do not hesitate to contact us.
 

External links:

This website contains links to third-party websites ("external links"). These websites are subject to the liability of the respective operators. We have no influence whatsoever on the current and future design and content of the linked pages and therefore reject any liability for third-party websites.
 

Copyright and ancillary copyrights:

The content published on this website is subject to copyright and ancillary copyright. Any use not permitted by German copyright and ancillary copyright law requires our prior written consent or the respective rights holder. This applies in particular to duplication, editing, translation, storage, processing or reproduction of content in databases or other electronic media and systems. The presentation of this website or individual contents of these in external frames is only permitted with written permission.
 

Credit:

All images used have been created by ourselves or are from Getty Images, Shutterstock, istockphoto or Fotolia and have been purchased for unrestricted use.
 
We hope you enjoy shopping in our shop. If you were not satisfied with something or even have suggestions for improvement, then contact us at any time. We take your suggestions seriously and try to find a suitable solution in case of discrepancies. If you have any questions or other suggestions, please do not hesitate to contact us.
 
 
Cordially,
Your Dr. Gregor Berg and the team of Dr. Berg Pet Food
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